In order to email market to your prospective audience, you need to figure out what your emails are going to say. Not everything is marketable, and you don’t want to give your audience email fatigue. It happens when you send out so many emails in a short span of time, and then the audience just doesn’t open them, or worse, unsubscribes.
Then they miss out on all the sales and important stuff that you need to sell them, because you didn’t market effectivity. In order to have effective email marketing services, you need to be able to know when to send emails so they have the most impact. Depending on your market, you’ll need to judge when the best time to send emails are.
If you are selling to millennials, you can email at any time because they are always connected to their phones. If your services go to older adults, then you might want to email in the morning because that’s normally when they check their emails.
Next, decide what you would like to see as a customer. When you sign up for email lists, what do you look for? Sales emails, blog posts, new podcast episodes? Think about what your audience has signed up for and then give them that. If they want sales on your product, then only email them when sales happen. If they want blog posts, then message them when you post.
If the audience gets what they want, then they are happy and will be more prone to opening up your emails for other reasons. If the audience likes your blog, then after a few blog heavy emails, try to turn them onto your podcast.
If you market to your audience, then you’ll be a successful marketer, even if it takes a little time.